The Barrier to Mainstream Crypto Adoption Isn’t UX — It’s Product-Market Fit

There is a lot of evidence that when the user benefit is great enough, users are willing to jump through UX hurdles and learn new behaviors, in crypto and beyond. Examples include the first iPhone (which lacked a touch keyboard), the internet itself, and all crypto assets and applications that have had significant adoption to date (non-fungible tokens, or NFTs, during the last bull market being a primary example). For products that solve a core need, unfamiliar and complicated UX hasn’t been a blocker.

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