The Salvation of Domain Ownership May Lie in Tokenization, and One Firm is Pressing Hard to Make This a Reality

“Domain auctions are like traditional auctions, with paddles and excitement. But it’s still an analog process for digital assets,” Hsu, who’s been in the domain industry since the 1990s, said. “You could lease domain names, but it’s not a smooth process. There are issues with ownership and control.”